Mar 30, 2019
Defining specific criteria by which to measure the validity and potential profitability of your ideas is key to wise decision making. The criteria ensures we aren't playing favorites when investing in ideas, or leaning toward our personal preferences instead of what might be healthiest for the organization.
After reading, "Let My People Go Surfing," by Patagonia founder and owner, Yvone Chouinard, I immediately modified the question set I use for the organization I consult with. In this episode I highlight questions from their production philosophy, offering brief input from me, and suggesting how the questions might be modified for services. The book provides loads of detailed content on all their philosophies and I recommend it for any manager, marketing team member, or innovation team members.
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